consumer products

Today’s consumers expect more. They care about great products and great value. They’re tech savvy. They want more from both new and beloved brands.

The consumer products industry today faces virtually unprecedented challenges and opportunities. Eroding brand loyalty, increased merger and acquisition activity, enduring recessionary consumer attitudes and the rising influence of digital technologies on shopping behavior all threaten traditional business models–but also give rise to new and exciting ones.

The marketplace is facing growing ecommerce penetration, new and disruptive business models, demographic shifts and renewed spending priorities, highly informed and empowered consumers, and rapidly evolving technologies.

The role and influence of brands have also evolved. Today, consumers are increasingly looking for “specialty” brands that deliver on precise needs, and thus they grant brands less “permission” to expand beyond their core.

The industry needs a new approach to capture their imagination and loyalty.

Consumer-led Brand Growth

Digitalization in Consumer Products

Consumer-led Brand Growth

A powerful, data-driven solution that puts consumers at the heart of your growth strategy. Discover how the Bain Brand Accelerator can help you break free from a category view of the world, refocus on consumers’ needs, grow and nurture brands through multi-year value creation plans, and much more.

Commercial Excellence

Digitalization in Consumer Products

Consumer-led Brand Growth

Navigate the tectonic shifts in retail to accelerate growth. We work with you across five distinct pillars of commercial excellence, to identify the true sources of value and deliver on them. We also help you transform your organizational operating model and enhance your technology capabilities to support your commercial excellence strategy.

Digitalization in Consumer Products

Become a digital performance leader by fusing technology, data and organizational design. We help hundreds of CPG companies develop best-in-class digital strategies that direct your investments to the priority initiatives that will generate the most value.

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