Precisely understand and anticipate customer needs
Pricing packages aren’t your superstar — your experiences are. So make them dazzle by getting the best picture of what your customers want and then bringing that to life.
Keep an eye on your changing audience
Gen Z is on the rise, heavily shaping how your brand should engage. And they’re moving away from mainstream channels to more exciting, unique platforms and methods of interaction.
streaming video services seek profitability amid more competition
streaming video services seek profitability amid more competition
streaming video services seek profitability amid more competition
It’s been 15 years since the streaming video revolution began, and we can now see the impact of its disruption.
In 2022, viewership for SVOD services in the United States finally surpassed cable and broadcast TV.
social media is looking more like 21st-century tv
streaming video services seek profitability amid more competition
streaming video services seek profitability amid more competition
By amplifying the most fundamental aspect of humanity—communication—social media has helped enable us to forge global relationships, attain the celebrity once guarded by Hollywood, and potentially wield influence over millions of followers.
brands focus on harnessing the power of fandom and communities
streaming video services seek profitability amid more competition
brands focus on harnessing the power of fandom and communities
While fandom usually maps to a media and entertainment company, object, or experience, it is also usually closely linked to their identity and deeply held beliefs—making them important evangelists for the media and entertainment companies and creators they choose to support.
creators outgrow the social feed and go direct-to-consumer
creators outgrow the social feed and go direct-to-consumer
brands focus on harnessing the power of fandom and communities
Creators, and the content they produce, are taking over social media feeds—with around seven in 10 US consumers saying they follow at least one of these personalities online.
gen z is defining the futre of media and entertainment
creators outgrow the social feed and go direct-to-consumer
gen z is defining the futre of media and entertainment
The media and entertainment landscape is ever-shifting and evolving to become more personalized, more interactive, and more user-created.