consumers & marketing

Today’s marketing channel landscape has become increasingly difficult for marketers to navigate. To accelerate demand and drive meaningful growth, marketers must operationalize the marketing funnel, acquire new alternative channels, develop big ideas that motivate the next best action and adapt to an ever-changing consumer behavior.

We accelerate your company’s ability using advanced analytics to translate insights from big data into actions for your consumer-facing marketing organization.

Our Consumer Marketing insight provides market-tested expertise in the practical application of big data and advanced analytics. We know that the most critical skill for success include the capacity to assess where an organization is, define where it wants to go, and make a plan for getting there.

We help you achieve both sustainable and organic growth by putting your customers at the center of your company’s strategy. Our approach tests every element of your customers’ experience, delivering optimal interactions at every touchpoint.

From our breakthrough research on customer loyalty to our proven approach to customer episode redesign, we offer the insights to help you realize the full sales and marketing potential.

BRAND AND CUSTOMER STRATEGY

If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.

MARKETING

Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.

PRODUCT & PORTFOLIO MANAGEMENT

Unlock the full potential of your portfolio through product and service design and transformation.

CUSTOMER EXPERIENCE

Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.

B2B GO-TO-MARKET

Enhance every element of your commercial functions to deliver top and bottom line growth.

PRICING OPTIMIZATION

Pricing is the top profit lever, yet remains underdeveloped in most companies. We can help you build dynamic pricing capabilities that help you set and get the right price, every time, and capitalize on in-year revenue opportunities.

OUR INSIGHTS

ai disruption in marketing

AI marketing is a method of leveraging technology to improve the customer journey. It can also be used to boost the return on investment (ROI) of marketing campaigns.

This is accomplished by using big data analytics, machine learning, and other processes to gain insight into your target audience.

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MSCI and s.korea

ai disruption in marketing

The MSCI Factor Box, which is powered by MSCI FaCS, provides a visualization designed to easily compare absolute exposures of funds/indexes and their benchmarks along 6 Factor Groups that have historically demonstrated excess market returns over the long run.

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CUSTOMER CENTRICITY

ai disruption in marketing

CUSTOMER CENTRICITY

As new channels for buying and selling evolve, more consumer touchpoints than ever need to be integrated into a company's sales and marketing approach.

Price transparency, especially in e-commerce, has never been greater and customers can easily compare prices across different providers with the aid of price comparison sites.

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