다음으로 로그인되어 있음:
filler@godaddy.com
다음으로 로그인되어 있음:
filler@godaddy.com
As personalized customer experiences become the norm, marketing and sales functions face critical challenges and opportunities.
The best marketing and sales organizations orient around the customer—and rely on analytics, agile processes, and a test-and-learn culture to create more personalized experiences.
Companies that win don’t just talk about customer experience—they sell and market in a way that’s both convenient and relevant to customers. Traditional approaches don’t foster this seamless simplicity. What’s needed is a new paradigm: an integrated unification of marketing and sales. For this, you need development the underlying human and technical capabilities that enable a more agile, data-driven marketing and sales organization.
A world in which the current mix of marketing channels has been shaken up—by a surge in text-based communication sparked by AI’s ability to personalize at scale, or by a boom in audio, video, and image-based marketing triggered by an acceleration of production speed at lower costs.
Get cutting-edge insights into consumer behavior, brand perception, and innovation opportunities and make data-driven decisions to optimize marketing spend and personalize customer communication so that you can drive sustainable growth and outperform competitors.
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